You've worked hard to build your company and your brand, but how do you get the "buzz" you need to propel your business to the next level? And how do you make sure that your "buzz" is conveying the right message and targeting the right audience?
And when comes to media do you wonder why some companies get more coverage than others? Do you feel like you're not getting enough media attention? Have your pitches fallen flat? Or maybe you are avoiding opportunities because you’re not sure what to say or how to handle an interview.
The media landscape is changing. The integration of traditional and new media gives you more channels than ever to get noticed and to reach your customers. While this is a great opportunity, it can also be a little overwhelming, unless you're prepared.
Our Media Training For Entrepreneurs workshop can help you from message, to pitch, to interview. It will also help you strategically get the "buzz" out so you will feel confident and effective in promoting your business.
In this workshop you will get an inside look at how the media works and learn how to talk to a reporter/producer to get yourself noticed on-air and online!
You will also learn:
- 5 Things To Do Before You Pitch
- 10 Things To Do Before, During And After Interview That Will Make You A More Effective and
Confident Communicator
- Specific Media Mistakes To Avoid
- How To Increase Your Bottom Line With Social Media
- 5 Best Ways To Market To Your Target Niche Using Social Media Strategies
- 5 Ways to Integrate Your Traditional Media Exposure With Social Media
Presenters:
Angela Chee, owner of Zen Media Inc. has more than 15 years experience in the broadcast industry, including working as Anchor/Reporter in top television markets from Los Angeles to San Diego. Her consulting company helps companies and individuals grow their business and brand by more effectively sharing their product, service, and message with the media.
Stacey Ross, founder of San Diego Bargain Mama, is featured extensively in both local and national media outlets for her savvy media marketing skills. She serves as a consultant to others who aspire to achieve greater brand exposure.
Refreshments served!